When should I work with a CMO for my start-up?The decision to employ a CMO (Principal Advertising Officer) for your start-up depends upon numerous elements:.Start-up Growth Phase: Typically, startups in the beginning (pre-seed or seed phase) might not need a permanent CMO. The need for a calculated advertising and marketing leader becomes much more… Read More

The power of calculated advertising and marketing in technology startups can not be overstated. Take, for instance, the incredible trip of Slack, a prominent work environment interaction unicorn that reshaped its advertising and marketing narrative to get into the enterprise software program market.During its very early days, Slack faced considerab… Read More

The power of tactical advertising in technology start-ups can not be overstated. Take, as an example, the sensational journey of Slack, a prominent work environment communication unicorn that improved its advertising and marketing story to get into the venture software program market.Throughout its early days, Slack dealt with considerable difficul… Read More

The power of tactical marketing in tech start-ups can not be overstated. Take, for instance, the phenomenal trip of Slack, a popular work environment interaction unicorn that improved its advertising and marketing narrative to break into the venture software program market.Throughout its early days, Slack encountered considerable challenges in deve… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More